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JMN Publications helps clients determine the materials and tactics that work best for their business.
Projects can range from an event-specific news release to a long-term strategic, integrated campaign. Media used can
include print, radio, TV, direct mail, and the Web. The purpose, message, audience and budget dictate the product or service.
See samples in the JMN Portfolio:
Case Study – 50th Anniversary
Print Advertising
Brochures
Direct Mail
Newsletters
Packaging
Media Relations
Web Site Content
| Pen Point #7 |
“Unless one is a genius, it is best to aim at being intelligible.”
Anthony Hope.
The narrator (Mr. Carter), in The Dolly Dialogues, no. 15 (1894). |
When developing a marketing message for your audience, the rule of thumb is to keep it simple. Your ad,
brochure, or direct mail piece has less than three seconds to get your point across! Don’t overload or confuse your prospects.
Grab their attention, state the benefits, and be clear about what you expect them to do in response.
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Writing That Works
