The primary goal of any marketing communications campaign that JMN Publications creates is to build your
Your target may be loyal customers or hot new prospects. You may want to establish a new corporate image or increase
awareness of existing brands. You may be launching an employee incentive program or kicking off a major fund-raising campaign.
Whatever your needs, JMN will deliver the materials that will meet your short-term communications objectives as well as your
long-term business development goals.
|Pen Point #4
||“If you have built castles in the air, your work need not be lost; that is where they should be.
Now put the foundations under them.”
Henry David Thoreau.
A great product or service won’t sell itself. Potential customers need to know you are there and believe you
can deliver. Build your strategic marketing plan to give visibility and credibility to your company. It is an essential part of your overall