Hate-Speak Has Consequences
It’s time to start looking at hate-speak as verbal abuse. It’s time for those of us who listen in silence to put our own thoughts into words. Enough is enough.
January 11, 2011
January 08, 2011
Spider-Mania
Broadway’s beleaguered new musical SPIDER-MAN – with its much-ballyhooed spectacle, record-breaking $65-million price tag, and four dramatic injuries to major cast members within four weeks – may turn out to be the best thing to hit the Great White Way in decades. Quite simply, the harsh glare that has been shining on SPIDER-MAN has finally illuminated problems that have been plaguing the industry for years.
January 11, 2010
Marketing Didn’t Give ‘Ragtime’ Its Due
The Broadway revival of Ragtime closed after only 65 performances. Several factors may have influenced this, including bad timing and the lack of star power. But a lackluster ad campaign did not help.
April 17, 2009
Lessons to Be Learned from Susan Boyle’s Dream
With her beautiful, unaffected voice and equally unaffected personality, humble out-of-work singer Susan Boyle put her dream of becoming a professional on the line and with one perfectly chosen song – I Dreamed a Dream from Les Misérables – turned ridicule to reverence. Quite possibly, a new star has been born. From a marketing perspective, what can we learn from this phenomenon?